SERVING INDUSTRY LEADERS

OUR HERITAGE

From the outset, Gen-3 has worked in close collaboration with major motorcycle and F1 teams.

TYCO SUZUKI

In 2013 Suzuki GB, Tyco racing and Gen-3 formed a partnership where Gen-3 sponsored the Tyco Suzuki race team. Riding for the team at the time were Guy Martin and Connor Cummins with phenomenal performances from both riders throughout the season.

BSB

In 2013 Gen-3 worked in collaboration with the BSB organisation in order to promote their brand and increase sales of protection products within the motorcycle industry.

CHRIS WALKER

In 2013 and 2014 seasons Gen-3 directly sponsored Chris Walker who acted as a product ambassador for Gen-3. Chris competed in the 2013/14 BSB race series amongst others.

IOMTT

Guy Martin racing at the 2012 TT series. Gen-3 created a range of products under licence which were retailed through multiple outlets leading up to the TT races. Gen-3 further supported the TT Riders charity.

LOTUS RENAULT F1

Our first venture into F1 collaboration with the exciting Lotus Renault F1 team. Drivers Kimi Raikkonen and Romain Grosjean made this an incredibly exciting season with several great performances. The car was probably the most beautiful ever F1 car. Gen-3 designed and developed a stunning range of product to compliment the brand.

RENAULT F1

As licensee, Gen-3 worked in conjunction with the Enstone based team. Another beautiful range of aftercare items were designed to work alongside the team. Drivers Daniel Riccardo and Esteban Ocon performed very well throughout the final season for the RF1 team.

ALPINE F1

As The Alpine F1 team emerged in season 2021 Gen-3 produced a special edition Ultimate Leather Collection in order to celebrate the launch of the new team.

WHAT OUR DEALERSHIPS &
MANUFACTURERS SAY

"We have used Gen-3 since 2009 and have always found the products and service to be excellent. The new Evolution coating is outstanding"

Snows Group CEO

Neil McCueOctober 2024

"Lexus Stockport have been selling Gen-3 for many years now and we’ve always received exceptional service from their Regional Development Manager. The product is tremendous, with most customers having this applied when they comeback to part exchange. We also offer more for their PX where Gen-3 has been applied. Lee is always on hand should we need any assistance and he frequently pays us a visit to see if the valeting staff need any refresher training. Thank guys and keep up the great service that you offer to us."

Lexus Stockport

Fred GoodwinOctober 2024

"The Gen-3 Evolution with graphene vehicle protection product is top-notch—easy to apply, odourless, and truly effective. For many years, AMG have built a strong partnership with Gen 3 benefiting from their evolving product line and exceptional customer service that supports both us and our customers.. Their in-depth understanding of the automotive market has been invaluable to our business growth."

Allen Motor Group

Kerry SpainOctober 2024

“Suzuki GB has been a commercial partner of Gen-3 for over 14 years. In that time, we, our dealers and our customers have enjoyed the benefits of partnering with the market leader in automotive paint protection. The fundamental reason behind this successful partnership, is really quite simple: the Gen-3 product performs at every level and it performs very well.”

SUZUKI GB

Michael Le-Flay
June 2024

"The product is easy to apply, odourless and does exactly what it claims it can do. The training and support from the team at Gen 3 is excellent, they are always on hand to answer any questions or queries if required."

RRG TOYOTA

July 2024

"We have developed a strong working relationship with Gen-3 over the past 6 years. During this time, their product has evolved to provide the best offerings in the marketplace which is essential for our customers. They provide an excellent level of customer service, both to ourselves and our customers"

Automotive systems (UK) Ltd
Group F & I Consultant

Vanessa Dubois
‍July 2024

"We are very pleased to be partnering with Gen-3 for the supply of our Vehicle Protection. Our partnership with Gen-3 strengthens our product offering, along with the excellent support we receive from our Regional Development Manager. Always flexible and proactive to ensure we are consistently delivering. The Gen-3 Evolution team truly understand the Automotive business and consumer behaviours which complement our own company values to play a key part in the growth of our business and exceeding customer’s needs.”

VANTAGE

July 2024

"Gen-3 is a very reliable, high quality supplier of glass coats with an outstanding customer service. The go-to supplier for superior coating products if you really value durability, quality and reliability."

MOBIS BELGIUM

Emre Bayraktar
July 2024

GEN-3 EVOLVED

DISCOVER OUR LEGACY

OUR HERITAGE

OUR AFTERCARE
RANGE

GEN-3 EVOLVED

DISCOVER OUR LEGACY

OUR HERITAGE

OUR AFTERCARE RANGE

OUR AFTERCARE
RANGE